Go online, threat or opportunity?

By Aries Saputra

Indonesian newspaper facing a tough era when online come up with many weapon.

many people access the internet on internet cafe (source: sxc.hu/jonas

I have been in my role as a advertising department for 5 years now, so I am please to have this opportunity to share an insight what’s have been going on when our newspaper; The Jakarta post going online specially on marketing insight.

I believe that reading the news on paper is an old style right now. Many people trying to catch the news soon as possible.

Of course, certain people still pay monthly subscription to hold and get the feeling when they read the news on paper. But on this digital age, many people tend to find another alternative which more convenient and free.

I think reading news online has become much convenient and giving many advantage, such as fast, up to date and also free.

The newspaper is seems like in a serious problem but look on the bright side, we’re saving a lot. Although we see an opportunity on advertising which I believe it will growth, but many company here, still don’t have an idea and doubt to this new way of advertisement.

So for now, we face a tough time both for newspaper and online. Newspaper facing a hard time to maintain it subscriber, on the other hand, online facing a new journey to influence and educate the company decision maker to do an online campaign.

If we look at the data from internet world stats, which mentioned that internet usage in Indonesia is growing 1,150%. It mean we see many opportunity for advertising in online to growth also.  

I realize that behind this threat; also it has an opportunity if we know better how online will develop in a couple years a head.