Background
De Volkskrant is the third largest newspaper in the Netherlands after De Telegraaf and Algemeen Dagblad. Built in 1919, it now (2009) prints some 250,000 copies during weekdays and 320,000 copies over the weekend.
In 2006, De Volkskrant began to integrate its newsroom, aiming at accommodating multimedia news – text, video, audio.
The reasons behind the newsroom integration were:
· Tight competition am
ong the media
· Behaviour change from the readers
. Young readers prefer to have a colorful, technology friendly and customized media to read/watch
· Convergence technology, which allows readers to access news from mobile phone
Changing process
De Volkskrant started the newsroom integration as it moved from the old to the new office building. It placed all news desks – newspapers, website, and video – at the same floor and designed a lay out where the internet desk is surrounded by all newspaper desks. This design made De Volksrant newsroom have an efficiënt and faster communication and information flow.
The change is implemented gradually. De Volkskrant did not force its editors and reporters to change from newspaper journalists to multimedia journalists. It sent the journalists to get online journalism trainings and introduced that the new platform benefited them in many ways such as more readers reading their news and the immediate publication via the internet. De Volkskrant also recruited a new website team from those who have experiences with internet along with one person from the newspaper.
´´We wanted everyone to be comfortable with the change,`´ Jan´t Hart, deputy editor-in-chief of De Volkskrant, said. ´That is the fastest way to succes.´
The integrated newsroom employs a total of 200 journalists including some 20 newspaper editors, and few video and website editors now. The final product is multimedia.
Newspaper editors produce newspaper daily including supplements at the weekend. The website team produced content for the website (www.volkskrant.nl) with the reportings from the newspaper reporters, video reporters, and the team itself. The website itself contains not only news but also other channels such as film review , blog, lifestyle, travel. However, the website team doesn´t handle all the channels, it only manages the news channel.
Video team produces a number of videos such as feature news, new cars review, columns presented by the writers,and film reviews.
News production
The newsroom begins at 7 a.m. when the first member of the website team arrives at the office and uploads news for the website. They update latest news for the website and select important news from the newspaper to be published on the website.
The main news production plan is made during the morning editorial meeting at 10.30 a.m. The meeting is attended by between 10 and 12 editors including a representative from the website team. In the meeting, editors deliver their daily plan and the website person monitors whether the newspaper editors plan match with the website plan. F
urther coordination is made after the meeting between the website team and newspaper editors should news plan from the newspaper editors be good to be posted to the website first. Another consensus is that most exclusive news are only for the newspaper .
The second editorial meeting is held at 5.30 p.m.. It decides what news should go to the newspaper frontpage.
The website team also holds two editorial meeting. The first meeting is at 9.00 a.m. and the second is at 2 p.m. A weekly meeting is also held to evaluate what has been done during the week.
During the day, reporters send their news immediately to website editors although it is not obligatory and later they write stories for the newspaper.
The website team also updates news by monitoring TV stations, radio, wires, and other online publications.
All news in the newspaper are also published in the website in form of e-paper, which could be accessed only by subscribed readers (pay service).
The website news is also available via mobile service.
Integration controlled by news manager
De Volkskrant newsroom integration is a unity from all news deks. One chief news manager is appointed to be responsible of all platforms.
No Backpack Journalist
De Volkskrant has shortly tried to implement a backpack journalist mechanism, where a journalist could write stories, take photos, and video at the same time, but it did not work. The result was the quality of news declined as reporters spent too much time on photos and videos but fail to produce high quality of photos and video and they could not produce articles for the newspaper as good as before.
´´The reporters have no focus if they act as backpack journalists. We did not use it anymore,´´ ´t Hart said.
However, he said, it was still possible for De Volkskrant journalists to write stories with pictures for the website.
´´…But not with video,´ he added.
Special video reporting
Video reporting is conducted by one special team as it requires different skills than those in newspaper such as video camera shooting and editing techniques. Video interview, which is short and direct, is also different from newspaper interview, which tends to be a conversation between the reporters and the source. The video team produces some 10 videos per week, the rest comes from a wire.
This video content still could not yet compete with TV stations in term of immediacy and human resources. It also could not really boost visitors for the website although video content is one of the website character .
Bureau Parlementaire Redactie : Branch Office in Den Haag
The branch office in Den Haag is one of the most important newsroom as it covers the parliament. Led by Martin Sommer, the office is just few meters away from the parliament building. With eight reporters, the branch office main task is to cover news in the parliament. It sends about 10 stories a day to the central office in Amsterdam.
The Den Haag office is also obliged to attend the 10.30 a.m. meeting through a teleconference. After that, Sommer will lead a local meeting with his reporters.
Some part of the news from this branch office are exclusive news, which are only prepared for the newspaper, some are latest news that could be posted to the website immediately by the website team in the central office.
There is also a plan to give the reporters blackberry so that they can send news quickly to editors from the parliament building and the news can be posted to the website faster.
“The reporters have no focus if they act as backpack journalists. We did not use it anymore,´´ ´t Hart said.
Back Home Action Plan
Tempo
· Redesign the integrated newsroom with more emphasis on multiplatform news. It can be done by assigning a chief news manager, who will manage the flow of the news and distribute them to various platform.
· Preparing training for video team and routine training for the website team. These trainings are aimed at producing editors that could produce news for the website, which has different characters from the newspaper.
· Redesign the news update frequency. From our finding, online media in the Netherlands begin to upload news at 6-7 a.m. and stop updating news at 11 p.m. at the latest. In Indonesia, online media do it 24 hours a day although readers are not so many after midnight. A back home discussion is needed whether or not to maintain the 24 hour a day news updating mechanism.
· Developing a markeging strategy that is inline with the newsroom concept. Marketing division must sell channels or news that are highly hit by readers.
The Jakarta Post
- Proposing an integrated newsroom to change the work flow of the news from newspaper news to multimedia news
- Preparing a multimedia journalist curriculum and training with the emphasis on text, photo, and audio, but not with video due to budget constraint and low internet connection speed back home
- Starting journalist and readers blog to boost visitors for the Jakarta Post website
- Proposing an interactive mobile service where people could post comment to the website and upload stories and photos to their blog at the jakarta post website through mobile phone








